Kevin Kelway, Global PR Specialist highlights some of the challenges and opportunities the current situation poses
This will be a year that we’ll look back at (BC19) – Before COVID-19
But especially 2020, post-COVID-19, where we have created new words and phrases introduced into our PR and Marketing communications for companies working in the global market place.
The big question now, is “what next?”
…and how should we handle this new transformed global sector to benefit our businesses going forward?
Every media outlet is talking about the Corona Virus, and it is, quite rightly, dominating the news agenda, but in these challenging times you can still develop PR and marketing strategies that will generate local, national, and international exposures.
At International Trade Matters Ltd, we have created a list that can guide your PR approach:
Our TOP 5 lockdown PR activities:
We are looking at creating our own online magazine to add value to media releases, online content and other social media channels.
We are seeing many innovations during this lockdown period in business from home remote office working, HR, Tech, training programmes, educational opportunities and many others.
Now is the time to develop and create your business story, getting ready for the new world of business opportunities to come.
Anyone who would like an initial (free) 1 hour telephone chat about PR opportunities in these challenging times, please get in touch: