The key to successful business is the ability to deliver the right product/service to the right buyer/market at the right time.

A successful export strategy comprises a number of key elements from strategy and business planning to market, competitor and customer assessment and analysis.

It is vital to assess a range of markets both near and far to ensure that business volumes, profits and investments are sustainable. Special care must also be taken regarding partner identification, route to market and that a sound marketing and communications plan is in place to support customer engagement and sales.