Where will your product sell?
What countries and regions represent good value for your investment in overseas trade?
If you are a proactive exporter, a company with a determined plan to grow sales through new markets then market research followed by a period of consideration is imperative to making right decisions. We recommend that the selection of a new market should follow a logical, in-depth process to identify and evaluate the optimal market for your product or service. Using a raft of tools to define a new market International Trade Matters can lead your company to make decisions based on fact matching your capability, capacity and competitiveness to the Sociological, Technological, Environmental, Economic, Political, Legal and Ethical status of a potential market. Working through our Roadmap will mean your company will have a template matrix of actions to use as a selection and future development tool.