Video introductions: Born Global

Video introductions: Born Global

As the start of a series of taster films, International Trade Matters Ltd has partnered with Design Inspiration to explain the concept of being ‘Born Global’.

The one minute video sample is based upon an article published in 2018 by International Trade Matters Ltd specialist, Frances Fawcett. The article breaks down the core features and definitions of a ‘Born Global’ company to allow businesses to assess their own similarities and differences to those recognised as such.

As the title suggests, UK companies can often find that they have a lot in common with this category, but that the most significant element that defines a successful Born Global company is its mindset.

Read the article HERE

Frances is an export coach and international marketing and licensing specialist at International Trade Matters Ltd. She operates as a mentor and consultant in export trade.

Look out for more videos in this series soon!