International Trade Matters is pleased to welcome Qing (“Ching”) to the specialist team, with her wealth of expertise in trade development and Asian markets.
Qing Lin is a seasoned advisor specialising in global expansion and relations, with nearly 20 years of experience across sectors such as engineering, manufacturing, FMCG, and life sciences. Navigating high-pressure environments, she bridges diverse cultural and professional contexts to deliver desired outcomes for clients.
Drawing on her extensive international experience and high-level networks across Southeast Asia, Qing facilitates collaboration and alignment in complex, multi-stakeholder environments. Her ability to manage nuanced dynamics and foster mutual understanding enables her to guide global businesses through negotiations, expansions, and partnerships with precision and confidence.
A regular on BBC and Bloomberg, Qing is recognised for her insights into international trade and cross-cultural communication. Her multi-linguistic capabilities and broad sectoral knowledge equip her to adapt seamlessly to varied industries and global markets.
As an expert on the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), Qing initiated the country’s first “CPTPP Club” with support from embassies, UK government departments, and leading organisations.
She advises businesses on navigating the agreement’s opportunities and challenges. Combined with her strategic insight and refined understanding of cultural and contextual subtleties, Qing provides comprehensive support for businesses aiming to grow and succeed on the international stage.