Introducing David Peña, specialist in Retail, Licensing & New Markets

Introducing David Peña, specialist in Retail, Licensing & New Markets

Born in sunny Barcelona, David studied business management at the University of Barcelona, took French and English official exams to add them to his natives, Spanish and Catalan.

He believes that being able to do business in the language of the counterpart is a key aspect that secures success.


His professional career has mainly progressed within the retail sector: from stores to business development, from wholesale to licensing but always with an international taste: opening new markets for companies in all continents, setting up stores in Peru, Brazil, US or Japan or attending trade shows in Azerbaijan or Germany.

David has a long experience in working with culturally different companies and opening new markets in not familiar countries for European companies.

Within the licensing industry, David has worked on both sides of the table, as a licensor and also as a licensee, which gives him a full understanding of the sector. He has dealt with partners like The Smurfs, Ministry of Defence (UK), Royal British Legion or Asmodee.

David holds a Level 5 Diploma in International Trade from the Institute of Export where he is a full member and was awarded twice in his graduation ceremony including the Prize for Academic Excellence from the Worshipful Company of World Traders.

He is available to deliver advice, consultancy, coaching and training on a one-to-one or one-to-many basis. Get in touch with him today!

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