How do you attract overseas buyers?
In today’s interconnected marketplace many companies are receiving enquiries from other countries but, if you wanted to find more customers in those markets, a little market research and marketing know-how could make a real difference to your business’ success. Adapting your marketing to another culture and language is key to visibility and brand recognition, but there are many other aspects to trading to consider before you accept a customer’s order: is that the correct market for your business? Is your business ready to expand to a particular country? What are the market specifics in my favour and which ones will be challenging to overcome?
This webinar will firstly give you some top tips on how to identify a new market for your goods or services and secondly, provide you with the expertise to adapt your marketing messages and style. This webinar is presented by trade expert Linda Middleton-Jones, Managing Director.