We are delighted to be delivering this Masterclass for Cornwall Chamber of Commerce. To sign up, please see the link below.
The biggest challenge for any business is in generating demand for their product or service. Some successful companies focus on the growth opportunity that other markets provide by a process of identification and evaluation of optimal market/s.
We will provide a process and tools to help in making optimal choices. We will highlight a raft of tools to define a new market based on matching your capability to the prospective demand of a potential market. Looking at sensemaking of the global context against potential opportunities right through to visiting the market, join us to create the foundations for expansion and enhance your chances of success.
- Understanding Growth
- Global Context
- Information and Market Research.
- Skills and International Marketing.
- Roadmap to a specific new market
Who Should Attend:
This course is designed for managers involved in strategic growth who are interested in extending their current markets. Delegates will learn of the steps necessary to evaluate and appreciate their own capability, capacity and competency against potential demand and expectations of overseas customers.