Is it time for your business to be a global micro-influencer?

Is it time for your business to be a global micro-influencer?

How to enhance your PR strategy through the power of Micro-Influencing.

International PR specialist Kevin Kelway examines a media phenomenon with a growing reputation…

One of the big trends in local, national, and international Public Relations since the Covid-19 pandemic, is the way we collect data from the call to arms campaigns, case study profiles, news items, and media teasers from online traffic platforms.

We are now living in the age of the micro-social media influencers, whether individuals, entrepreneurs or businesses like International Trade Matters, Dorcas Media, Distilled Films and The Enterprise Ian Show – broadcast out of Glasgow every other week online – which is adding to your new PR activities as part of a concerted media mix.

This is certainly formulating how International Trade Matters Ltd evaluates the success in creating, developing and shaping conversations, and how audiences are interacting and talking – especially through tailor-made campaigns that are target-focused for businesses and organisations.

So, how can you bring Micro-Influencers into your global PR and marketing strategy?

Simply put, PR is essentially the practice of storytelling and creating that relationship between your business and the people interested in your brand and products.

Public Relations is the key to effective communication and with the rollout of ever fast broadband, and the surge of connectivity across the globe, getting in front of new customers and export markets is becoming quick and easy, and all the time this is changing how the PR sector is changing in the global village.

From more than 25 years of being a publicist, award-winning campaigner, and journalist, I have constantly been reminded that the secret to great PR includes:

  • Quality research
  • Perception to communication delivery
  • Deliberate and planned effort
  • Sustained and maintained campaigns

The current trend is for niche, creative campaigns that are target promoted, together with selected campaigns that cultivate new ways to get your message out there, and Micro-Influencers certainly create chat, hype, and content!

Since March 2020, the PR sector across the world in my opinion is a roller coaster of fast change and is certainly changing the way we are doing business and making decisions.

The specialist team at International Trade Matters can support your business in many aspects of exporting, and can help you to showcase your business on the world stage – especially through the enormous value of well-delivered PR for your business.

For a free discussion about your company’s global PR strategy and how International Trade Matters can help, get in touch today!

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