Customer Myopia

At a recent networking event the audience of consultants and small business owners were asked about who was their customer? There was a mixed response to the question with people mainly identifying those people that bought their products of services. Some of those present then went on to say why …

Relationship building, post Brexit

Thomas Jefferson said “Peace, commerce, and honest friendship with all nations…entangling alliances with none”. How do we apply this to the impending Brexit issues? Apposite for these challenging and uncertain times post the Brexit referendum. So what should UK traders be doing right now? I think we reinforce our current …