As people are trained in various management techniques, we often attempt to exercise the same business practice and controls in overseas markets as we do within our domestic market and within our companies and corporations. Too often, the results can be frustrating.
On this course you will learn about the routes available to market for your products. You will learn how to decide which route is best for you and what is needed to find and select the right partner.
The process of selecting the right partner is a valuable part of this course and goes through in detail the various aspects of a channel partner assessment and the process that ensures that the partner you select will become a value-added asset to your total sales and marketing effort.