What if my company wasn’t “born-global”?
Is your company predominantly trading domestically? Don’t fit into the category of “born-global”? Not to worry – global trading is […]
Impressions, Expectations & Relationships
WE are all aware of the acronyms of B2B or B2C as defining our business and marketing strategies. They are
Roadmapping for success – approaching new markets
What is the right way to approach new markets and how does approaching an international market differ from a domestic
Customer Myopia
At a recent networking event the audience of consultants and small business owners were asked about who was their customer?