I have experienced a number of occasions when IP has not been properly considered in terms of international trade.
In one instance a UK company ordered a consignment of goods from China made to the UK company’s specification. Once built and dispatched the goods were impounded by Chinese customs as there was a trade mark infringement. The Chinese company had registered the mark in China and as the owner of the mark had contacted Chinese customs.
- Ensure that branding (words. Colours etc.) works in targeted overseas markets;
- Undertake freedom to operate searches in intended overseas markets;
- Ensure that you have strategic protection in place or the necessary steps in place before trading overseas where you are going to trade or have branded goods manufactured.