3. Identify Markets: Research & Discover

3. Identify Markets: Research & Discover

If you know where you want to go you will need to consider if it will be practical fits your short and long term growth aspirations?  Identifying the right market for your product or service must be aligned to the previous building block of capability and capacity.  It is counterproductive to try and create a demand in a new country when you have not assessed the entry costs, market conditions, terms of business, logistics etc.etc.