With shifting U.S. tariff policies and reciprocal duty rates, getting origin wrong can be costly. In this webinar with ITM Specialist Douglas Mackay, you will learn how to correctly apply U.S. non-preferential origin rules, determine substantial transformation with confidence, and avoid the risks of incorrect duty payments, shipment delays, audits, and penalties.

We will walk through real CBP (U.S. Customs and Border Protection) rulings, step-by-step methods for assessing substantial transformation, and practical examples showing how assembly operations in Asia can affect origin. You will also gain clarity on when UK-origin components can still support duty-saving opportunities – even within complex, multi-country supply chains.

This session is designed for UK exporters shipping goods to the U.S., manufacturers operating across multiple countries, compliance and logistics teams, and businesses producing partly in Asia for the U.S. market.

If your products move through more than one country before reaching the U.S., this webinar will give you the tools to get origin right every time.