Many businesses choose to export or import reactively to enquiries. Smart businesses have a plan, They recognise opportunity, they show their leadership and ambition.

Join Linda Middleton-Jones for our Smart Trade Mindset training course on the 24th March at 10am. Designed to highlight how you can make international trade decisions through a structured, future-ready trade strategy.

In just 90 minutes, we will cover how smart exporters and importers:

• Choose the right markets and suppliers
• Understand how your capabilities influence ambition
• Define leadership style and influence in overseas markets

If finding new customers is part of your growth plan, your strategy needs to come first.

By the end of the session, delegates will:

• Understand the difference between reactive and strategic trade decisions
• Be able to assess whether their current export/import activity is fit for the future
• Know the key strategic questions they must answer before entering or expanding a market
• Identify immediate risks and missed opportunities in their current approach
• Understand how a structured trade strategy strengthens resilience, profitability and control

Sign up for your place HERE