We’re delighted to welcome Sander ten Veldhuijs to the International Trade Matters specialist network.
With more than 25 years of international business experience, Sander brings extensive expertise in export strategy, market development and international business growth, helping organisations identify new opportunities and successfully expand into overseas markets.
Originally from the Netherlands, Sander began his career as a bioengineer, designing innovative medical devices for fracture fixation and deformity correction in Northern Italy. His technical background, combined with a passion for international business, led him to complete an MBA in Manchester before moving into a global marketing role based in Switzerland.
Working internationally, Sander travelled extensively, opening new markets, appointing and managing distributor networks, and building long-term commercial partnerships across multiple countries. These experiences provided him with a practical understanding of the challenges businesses face when expanding internationally, from navigating regulatory requirements to understanding cultural differences and developing effective go-to-market strategies.
Having lived and worked in several European countries, Sander has developed a strong appreciation of how local business cultures influence commercial success. He understands that successful international expansion requires more than simply finding customers – it demands careful planning, market insight and strong relationships.
More recently, Sander has worked as a business advisor for Innovate UK, supporting ambitious businesses to develop growth strategies, evaluate international opportunities and identify routes to market across a broad range of industries. This experience has broadened his expertise beyond the medical technology sector, allowing him to advise organisations operating in diverse international markets.
How Sander Supports Our Clients
As part of the International Trade Matters specialist team, Sander helps businesses develop practical strategies for international growth by providing support in:
- Export strategy development
- International market entry planning
- Business development and growth strategy
- Distributor identification and management
- International partner development
- Commercial market assessment
- Go-to-market planning
- International expansion advice
Sander combines technical knowledge with commercial expertise, helping businesses make informed decisions and build sustainable international growth strategies that deliver long-term success.
We’re really pleased to welcome Sander to the International Trade Matters specialist network and look forward to supporting even more businesses as they take their next step into international markets.
Ready to Grow Internationally?
Whether you’re exploring your first export market or looking to accelerate your international growth strategy, our team of specialists is here to help.
Get in touch with International Trade Matters to discover how Sander and our wider team can help you identify new opportunities, develop your export strategy and build long-term international success.
