One of the great challenges in accessing new markets is getting information on which to base your decision making. Too often businesses fail because they hadn’t appreciated either the regulatory regime or the business culture in the target market.
It is true that some companies make a success in spite of their ineptitude, same as people really but a little foresight and preparation really can make the difference between success and failure. For me it is those nuggets of information that really bring a potential project to life.
For example, knowing that entry to a new market is best done through an agent or a distributor; whether you have to build relationships with central and local authorities , just how far a country is with their technological development is valuable information. Your export strategy should be based on reputable sourced information and I personally recommend the A5 business guides produced free by the Institute of Export
About the Guides
IOE together with IMA produce the internationally-recognised ‘Doing Business Guide’ series of trade publications.
The ‘Doing Business Guides’ are designed to advise and assist UK companies when looking to trade with and invest in opportunity-rich overseas markets. These are composed of market and industry sector-specific, multi-format print and digital trade reports, together with some of the internet’s most visited international trade websites.
These reports and guides are then distributed free-of-charge through the IOE, IMA and British Governments global office networks – over 500 distribution outlets in total.
Further distribution takes place at global exhibitions, roadshows, conferences and trade missions, and IMA receives daily requests for additional copies of the guides from these networks and from businesses considering exporting.
About the Institute of Export
Established in 1935, the Institute of Export is the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade. Offering a unique range of individual and business membership benefits and a world renowned suite of qualifications and training, the Institute is the leading authority in best practice and competence for businesses trading globally.
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