INTERNATIONAL PR STILL RELIES ON THE OLD-FASHIONED APPROACH

Kevin Kelway, International Public Relations Specialist at International Trade Matters, introduces some of the services he can offer: IN the real world of new acronyms of Search Engine Optimisation (SEO), the traditional method of print media in storytelling and content – is still a force to reckon with in the …

Intellectual Property Design Rights in Russia

IP protection in Russia explained by Shelly Pritchard, International Market Platforms and Intellectual Property specialist at International Trade Matters It is essential as a business to do all you can to secure your IP. To safeguard intellectual property against infringement by other businesses and to protect it in the courts your …

International trade challenge and opportunity in the South West

Asked to describe the South West region’s main international challenge and opportunity, Linda Middleton-Jones explains from her perspective: It is established wisdom that for a region or country to be vibrant, progressive and economically strong, it embraces the advantages it has. Certainly, this region has many exciting and natural advantages …

Trading in China – The Importance of Intellectual Property Protection & Appropriate Agreements

International Market Platforms and Intellectual Property specialist, Shelly Pritchard takes a look at the steps businesses can take to protect IP when outsourcing manufacturing to China… Intellectual property is an established concern for those businesses operating or considering operating in China. Fear regarding the enforcement of IP is a factor …

How to design for export

For many companies who design and manufacture a physical product the start point is the domestic market, their local customer base. Key factors that influence the design are things like functionality, reliability in service, style and appearance and usually manufacturing cost too. Having worked hard in the home market the …

What if my company wasn’t “born-global”?

Is your company predominantly trading domestically?  Don’t fit into the category of “born-global”?  Not to worry – global trading is about attitude, not connections, or skills, or knowledge or, perhaps, even strategy. That doesn’t mean you don’t need a good many of these to successfully trade globally.  But attitude may …

5 tips for success in 2017: Year of the exporter?

Where will your business take you in 2017? Success and beyond, one would hope, but in these uncertain times, strong preparation and planning will be the key to achieving your potential. Strengthening and opening export channels will be imperative for many companies. Supply Chain Associate, Diane Thyer presents 5 important points …